Automate repetitive tasks. Most customers want to get answers on the same questions — When do you work? What is your location? Do you make deliveries? In order not to write the same answers every time, make a chatbot. It reduces your employees’ workload.

It is the best option for those who don’t want their customers to: Wait for operator’s answer — “Stay on the line, your call is very important to us” is always annoying, isn’t it? Search for an answer in the FAQ — as a rule users don’t have time for scrolling dozens of pages with instructions.

A chatbot answers the specific questions of visitors instead of displaying a long list of information. The more attention a customer gets the greater his desire to buy something.

As soon as a user engages with a chatbot he immediately gets “captured” and added to your list. This means that any business can then build a list on autopilot – without spamming! Once the user is added to the list than you can send your prospect appropriate messages at a later stage, for example asking to complete a form he started filling or presenting him with a custom offer if he didn’t proceed with a purchase or after an info request.

Taking all this one step further brings us to e-commerce in the Messenger platform: while this idea is still in its early stages, Facebook is already experimenting with a native “Buy now” button that will take the payment details a user has entered in his account and use that for seamlessly completing the transaction. In the meantime, bot owners can already leverage ways to sell products without asking the customer to ever leave the chat app – just imagine how smooth and effective this can be, especially for impulse purchases or items that are usually bought socially…

The most immediate use for a chatbot is to allow users to “query” at any moment a business for basic information that would otherwise require a visit to the website. From opening hours to store locations, list of products or lunch and dinner menus, a bot can be easily programmed to reply to specific words or sentences with the most appropriate content, allowing prospects and customers to receive a complete, actionable and effective answer to their question without ever leaving their beloved chat app. And, if you think about it, for us human beings it’s definitely more natural to have “conversations” with agents rather than clicking on links and reading walls of text…

90% of questions sent from Facebook business pages remain unanswered. Chatbot responds to 100% of messages and converts more visitors into buyers.